A Social Media Strategy, in Brief

Facebook is too immediate. Facebook is your Aunt Sheryll, stating without irony that she missed a dose of her medication and as a result will have to go in for minor surgery Thursday morning. Twitter, though, hangs on for dear life to its identity as the Internet’s cocktail party. It’s your Gen-X friends, the ones who were too cool to hang out with you in high school, fully self-aware and self-disparaging. Yes, their marriage is falling apart. Yes, their book deal fell through. Yes, primary season isn’t going the way they’d like. But by God, they’ve got 140 characters and a punchline to sail her by. 
Let’s all drink to Twitter. 

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